RRI Content Archive

Read the Q3 report

• At a time of unprecedented political polarization, the latest Index reveals a clear consensus that the greatest threat to corporate reputation concerns the whims of one man: U.S. President Donald Trump.

• While disinformation topped the Q2 report, it was notably absent from this quarter's report. Issues relating to the proliferation of technology and artificial intelligence (AI) remain top-of-mind, with data privacy, IP infringement, and antitrust all charting in the top 10 for Q3.

• In response to our Q3 survey, members of our Global Risk Advisory Council highlighted that AI-driven risks operate fundamentally differently from traditional technology threats. Unlike conventional challenges, AI-enabled attacks can inflict maximum damage in a hyper-accelerated timeframe.

  • When asked to rank the most concerning risks associated with the proliferation of artificial intelligence (AI) systems, members of the Council cited the technology’s ability to spread false information at scale as the top risk.  

Read the Q2 Report here

• At a time of unprecedented transatlantic trade tensions, a new Global Risk Advisory Council survey reveals a growing gap in the reputational risks companies are facing on either side of the Atlantic. 

• The Q2 Reputation Risk Index shows the top threat confronting companies is disinformation, driven in many cases by polarized political agendas that are increasingly ensnaring the private sector.

• Yet, the Council of over 100 preeminent public affairs leaders finds European firms are more vulnerable to perceived deviation from social responsibilities like climate and anticompetitiveness.

• In the United States, political issues like association with Elon Musk and DEI backtracking continued to top the Index.

Read the Q1 Report Here

• Recent reputational risks rated as the most severe were AI misuse, association with or criticism from Elon Musk and DEI backtracking.

• 86% believe reputational risks will increase over the next quarter (rating of 6+ on a scale from 1-10, with 1 being a significant decrease and 10 being a significant increase in risk). 

• In the coming months, Council experts from around the world will be monitoring reputational risks related to technology, DEI programs, and geopolitical uncertainties, specifically the shift from traditional U.S. policies and approaches from the Trump administration.