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Trump Tops Index

Q3 Webinar

Q3 2025 Reputation Risk Index

Over 100 preeminent leaders on

the threats that matter most

In 1 quarterly report

Risks have gone regular. Crises have become more common.

The Reputation Risk Index™ is a quarterly barometer of emerging and evolving reputational threats to companies and organizations. The Index combines data from the Global Situation Room’s team of crisis experts and analysis from more than 130 preeminent public affairs leaders, from former heads of state and ministers to current CEOs and senior executives who serve on the Global Risk Advisory Council™.

The result is critical visibility and insights designed for a time when executives are confronted by an increasingly complex and challenging operating environment.

As Featured In:

GLOBAL RISK ADVISORY COUNCIL

They sat in the Situation Room and board rooms across the world. 130+ former heads of state, ministers, C-suite executives and senior public affairs leaders from across 58 industries and 20 countries.

Led by former U.S. SBA Administrator Isabel Guzman, each member of GSR’s Global Risk Advisory Council has a proven record of driving the public debate. Membership is invitation-only and is reserved for those with a lasting impact across sectors, countries, and disciplines.

Isabel Casillas Guzman

Chair, Global Risk Advisory Council

Founder and President, Avenida Advisors

“I have seen the challenges facing companies of all sizes in navigating conditions that become more complex and challenging each day. As Administrator, my job was to support their growth in the face of enormous challenges from the pandemic to supply chain disruptions, inflation and cyber attacks. My goal for the Index and the conversations we have around these risks is helping to empower founders and executives to move and make decisions with a clearer picture of the threat environment. I am honored to help lead this work with my distinguished colleagues on the Council.”

Council Members Include

Eugene Laney

President and CEO, American Association of Exporters and Importers
Thórdís Kolbrún Reykfjord Gylfadóttir

Former Foreign Affairs Minister of Iceland, Currently: Special Envoy on the Situation of Children of Ukraine, Council of Europe
Paul O’Brien

Head of Public Affairs, Bank of Ireland
Ambassador Carmen Lomellin (ret.)

Former U.S. Permanent Representative to the Organization of American States (OAS), Currently: Principal, Lomellin Global Partners, LLC
Cate Costa

Former VP of Corporate Philanthropy and Small Business at JPMorgan Chase, Currently: Principal, GSImpact
Todd Haymore

Former Virginia Secretary of Commerce and Trade, Currently: Managing Director, Hunton
Erin-Michael Gill

Former Special Advisor to the Head of the U.S. Patent Trademark Office, Current: Founder and Managing Director, Genaesis M&A Advisory
Dr. Christopher Smart

Former Special Assistant to the President at the White House National Economic Council and National Security Council, Currently: Managing Partner, Arbroath Group
Taylor Bennett

Global Head of Public Affairs, DoorDash
Katie Russo

Vice President, Strategic Business Development & Operations, Anxiety and Depression Association of America (ADAA)
Tim Cummins

President and Head of Research and Learning, World Commerce and Contracting
Laure Pallez

Senior Partner, Mascaret
Alexandra Pasternak-Jackson

CEO, Amcham Finland
James Okong'o

Harvard Nieman Fellow 2025, Harvard University
Peter Selfridge

President, Bixio Global Strategies
Ryan Heath

Former Co-Founder, POLITICO Europe, Currently: Head of Communications and PR, Robin AI
Fenella Grey

Co-Founder, Hello Tomorrow
Aliza Bran

Director of Media Relations, International Spy Museum
Christian Nunes

Founding Partner and CEO, Equity Bound Solutions LLC
Lieutenant Colonel Thomas Kenney

Fellow, Harvard University Kennedy School Belfer Center
Piper Hendricks

Founder and CEO, Stories Change Power

Key Takeaways From Q3

At a time of unprecedented political polarization, the latest Index reveals a clear consensus that the greatest threat to corporate reputation concerns the whims of one man: U.S. President Donald Trump.
While disinformation topped the Q2 report, it was notably absent from this quarter's report. Issues relating to the proliferation of technology and artificial intelligence (AI) remain top-of-mind, with data privacy, IP infringement, and antitrust all charting in the top 10 for Q3.
In response to our Q3 survey, members of our Global Risk Advisory Council highlighted that AI-driven risks operate fundamentally differently from traditional technology threats. Unlike conventional challenges, AI-enabled attacks can inflict maximum damage in a hyper-accelerated timeframe.

When asked to rank the most concerning risks associated with the proliferation of artificial intelligence (AI) systems, members of the Council cited the technology’s ability to spread false information at scale as the top risk.