VIDEO: GSR 2020 Post-Election Insights on Chartwell Speakers
Forging a Fresh New ‘iLand’
There's no doubt that Ireland has one of the best brands in the world. I hardly have to mention that each year billions of people around the world enthusiastically adopt its nationality for St. Patrick's Day – this year on March 17. Tens of millions hold dearly a direct family link to the country. Any day of the year you can step into an Irish bar in nearly any city on the planet. What other country enjoys such expansive and effective experiential marketing?
I was responsible for America’s global brand at the White House. The damage is irreversible.
I spent the first half of my career protecting America’s global image as a diplomat on the streets of Tikrit, Caracas, and Antananarivo. Serving as director of Global Engagement at the Obama White House, it was my job to build long-term strategies to strengthen our influence around the world. When I left the government in 2015, I felt that we were making good progress.
One Worked for Trump. The Other for Obama. This is Their Advice on Unifying the Country.
Brett Bruen to Business Insider: I was an American diplomat for 12 years…Here's what you can learn from diplomats when you're traveling
GSR’s Brett Bruen for Business Insider: America is going to need to spend massive amounts of money to rebuild its tarnished global reputation
Brett Bruen says America needs to put its money where its mouth is: invest in diplomacy to repair damaged global reputation.
VIDEO - Surviving and Thriving in Tumultuous Times
Brett Bruen speaks on using counter-crisis management to help governments, businesses, and high-profile personalities transform the paradigm of possible in moments of maximum pressure
VIDEO - From the Palace to the Presidency: Lessons on Promoting and Protecting Personal Brands
Expert panelists join Brett Bruen to discuss skills and strategies used to effectively promote and protect your personal brand in an era of uncertainty and upheaval.
Bruen for Fast Company: The attack on the Capitol has damaged democracy worldwide for a generation
Brett Bruen after Jan. 6: “The United States must rise and prioritize the robust promotion and protection of democracy in its hour of greatest need.”
GSR’s Brett Bruen in Fast Company: I was responsible for America’s global brand at the White House. The damage is irreversible.
With America's image tarnished, US companies must define themselves in the global landscape, according to GSR's Brett Bruen.
A Profile in Courage: Remka Nwana
Global Situation Room intern Remka Nwana on interning amidst a global pandemic
Bruen for Business Insider: A slew of former US ambassadors said disinformation is one of the world's biggest problems. It's time companies took the threat just as seriously.
In a GSR survey of 50 former US ambassadors, disinformation came in as one of the top global risks that companies will need to take a stand on.
Opinion: Companies Have A Duty To Defend Democracy
Brett Bruen: “It’s time for businesses to take on a larger role in the defense of democracy.”
Audio: The Future of Diplomacy
Audio: The Future of Diplomacy
Why 2020 is Set to be a Year of Changes but not Instability
Lombard Odier's 'Rethink Perspectives' event in London presented our investment convictions for 2020 and highlighted the US elections set to dominate the news cycle in the latter part of the year.
Managing Partner Fréderic Rochat, Chief Economist Samy Chaar, UK Private Bank Chief Executive Duncan MacIntyre and former White House Director of Global Engagement Brett Bruen debated the outlook.
Frédéric Rochat said that the transition to a clean, lean, inclusive and circular (CLIC) economy would create unprecedented opportunities to generate investment returns.
An Interview with Mr. Brett Bruen
Brett Bruen speaks on “counter-crisis management” to The Fletcher School of Law and Diplomacy
GSR’s Bruen for CNN: The Russians fooled us once, but we don’t have to let them fool us twice
According to GSR's Brett Bruen, America must invest in countermeasures to combat Russian information warfar
Obama official: We could have stopped Russian trolls - CNN
According to GSR's Brett Bruen, the government could and should have stopped Russian interference in the 2016 election.
Is Trudeau Ready for US Prime Time?
It's a question that has perplexed me since the Canadian News Agency called ahead of his state visit to Washington under President Obama. I had high hopes then that he would usher in a new era of increased Canadian relevance here in America. It hasn't happened. Sure, he's known – but as I feared, it was more of a splash, than a sustained series of waves. He'll pop up in an occasional American news story that's not in the business or politics section. But, he's mostly ceded that space to Canada's more famous (or infamous) Justin. It doesn't have to be this way, Justin (not Bieber).
Panel discusses legacy of Princess Diana’s advocacy
Brett Bruen and Former Chief of Staff to Diana, Princess of Wales discuss the princess’ legacy of advocacy.