The PR Futurist - AI misuse is one of the most severe reputational risks says new report

CrisisRRI
Written By Global Situation Room

The PR Futurist - May 12, 2025

The latest Reputation Risk Index reveals recent reputational risks rated as the most severe were AI misuse, association with or criticism from Elon Musk and DEI backtracking. The Reputation Risk Index is a quarterly barometer of emerging and evolving reputational threats to companies and organisations.

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