PR News - PR Roundup: Elmo Hacked, Reputation Risk in Europe, Clueless Is Back
PR News - July 17
By Nicole Schuman
The latest Reputation Risk Index, released by the Global Situation Room, identified disinformation as the top reputational risk, alongside a growing divide over what sparks public scrutiny on either side of the Atlantic.
At a time of unprecedented transatlantic trade tensions, the Global Risk Advisory Council (a global group of 130+ former heads of state and public affairs executives) survey revealed the top threat confronting companies as disinformation, driven in many cases by polarized political agendas that are increasingly ensnaring the private sector.