As Risks Rise Across the Atlantic, GSR Announces Opening of Europe Office
MADRID, SPAIN – The Global Situation Room®, Inc (GSR), a public affairs agency specializing in the hardest communications challenges facing companies, today announced the opening of its first overseas office in Madrid, Spain. The move comes during a period of unprecedented transatlantic tension and global threats, from artificial intelligence to conflicts. The agency said it increasingly is finding itself called to provide sustained strategic support across Europe.
“This is a moment made for more sophisticated solutions,” said GSR CEO Brett Bruen. “We are proud to have become the trusted partner of choice for so many large European enterprises. Our success in helping them better identify emerging risks and navigate through today’s treacherous, turbulent times is clear and consistent. Expanding the firm’s presence on the ground here will ensure we can provide a wider array of solutions to clients’ growing need for Counter-Crisis capabilities.”
That world-class work was recently recognized with the top public relations prize in Ireland, where GSR helped the country’s economic development agency Enterprise Ireland build and execute a comprehensive communications campaign around the high-stakes St. Patrick’s Day activities in the United States. The firm also helped create a new global brand and messaging framework for the Switzerland-based International Federation of Pharmaceutical Manufacturers and Associations, which rolled out during major summits this year. Recent earned media and crisis work with Spanish clients has helped them secure interviews with leading American news outlets and develop comprehensive risk reviews.
The Madrid team is being led by Allesandra deSantillana, who previously ran communications at the Internet Society and brings extensive communications experience. She joins alongside Ambassador Francisco Santos, former Vice President of Colombia, who serves as the firm’s Executive Vice President. In addition to its corporate clients, GSR has also supported regional governments in Spain on international trade promotion, including the Basque Country and the Canary Islands.
GSR ranked in the top 140 of all public relations agencies in the world, according to PR Week and was once again listed as an Elite 120 Agency by PR News. Its podcast division Situation Room Studios produces chart-topping, award-winning podcasts for companies and celebrities. The firm’s Reputation Risk Index has become the leading reference for threats facing brands and today released the latest report at an event in Madrid.
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Global Situation Room®
Global Situation Room® (GSR), Inc. is an elite, full-service public relations firm offering our clients sophisticated solutions for their most Complex Communications® challenges. Core practices include cutting-edge counter-crisis management strategies, thought leadership that pushes the paradigm of possible, and global campaigns that connect across cultures. Its award-winning content-creation division has produced some of the world's most popular podcasts. Clients include Fortune 500 companies, celebrities, and leading foundations. The agency has distinguished itself by ensuring clients cannot only survive but also thrive amid the regularity of today’s risks, drive the debate on key issues, and effectively engage at both global and local levels. GSR has prominently placed clients on every major national and international media outlet, helped them navigate through their most complex crises, and gained strong, sustainable support for their brand within the most influential circles around the world.